Media kit · Updated September 2026
Ryan Smith, DDS. The media kit.
Dental influencer and practice owner with 100,000+ YouTube subscribers and tens of thousands of followers across other social platforms. Explore Ryan Smith’s content, audience milestones and brand partnership formats.
Audience milestones confirmed by Ryan on September 14, 2026. Current channel analytics and rates are shared with a proposal.
Short bio
Dental influencer, author & business educator.
Ryan Smith, DDS is a dentist, dental influencer, author and business educator who has owned and managed more than 20 dental practices. His content draws on firsthand experience in practice ownership, leadership and the business of dentistry. He has 100,000+ YouTube subscribers and tens of thousands of followers across other social platforms and writes The Dental Grind newsletter.
Author of You’re the Dentist Now (coming soon). Read Ryan’s story.
Sponsored content is disclosed on every channel. I keep editorial control, and every campaign is reported back with its numbers. The full rules are on the partnerships page.
Credentials
Reach
Where the audience is, by the numbers.
Audience milestones confirmed by Ryan on September 14, 2026. Other social followers span multiple platforms; they are not a count for each platform or a unique audience total. Detailed channel analytics are available with a proposal.
- YouTube subscribers
- 100,000+
- Followers across other social platforms
- Tens of thousands
| Channel | Metric | Figure |
|---|---|---|
| YouTube | SubscribersConfirmed by Ryan Smith, DDS, September 14, 2026 | 100,000+ |
| YouTube | Viewstrailing 90 days | On request |
| Followers | On request | |
| TikTok | Followers | On request |
| Followers | On request | |
| Threads | Followers | On request |
| The Dental Grind | Subscribersnewsletter, every Monday | On request |
| ryansmithdds.com | Articles published | 145 |
| ryansmithdds.com | Visitorstrailing 90 days | On request |
YouTube
100,000+ subscribers. Long-form videos and Shorts on practice management, acquisitions, profitability and the business of dentistry.
youtube.com/@ryansmithddsThe Dental Grind
My free newsletter, every Monday: one part of the practice explained with real numbers, plus the week's dental news with my take. Written for dental students, associates and new owners.
grind.dentalThe Dental Grind podcast
Under twenty minutes on one part of the practice, paired with that Monday's newsletter. Season 1, Where the money goes, follows a dollar from the fee to what the owner keeps. 1 episode out now.
ryansmithdds.com/podcastryansmithdds.com
More than 100 published articles on dental practice management, plus free calculators for practice owners.
ryansmithdds.comCourses, coaching and speaking
Business Fundamentals students, 1-on-1 coaching clients, and stages at dental meetings and study clubs.
ryansmithdds.com/business-fundamentals-course
Audience
Dentists who own the decision, or are about to.
Content created for the people making decisions in a dental practice, and the dentists preparing for ownership.
Who the content is for
Audience shares by segment are shared with the proposal where a channel reports them.
Selected work
Get to know the voice behind the channel.
Published videos and articles from Ryan’s own experience: leading teams, navigating PPOs and building a practice that works.
Video & article
Leadership Lessons From Running 16 Dental Practices
When most dentists dream of owning multiple practices, they picture freedom. What I learned by the time I had sixteen offices is that scaling doesn’t.
Video & article
PPOs: Stay In or Drop Out? A Dentist’s Real-Numbers Breakdown
Frustrated with low PPO fees? This guide shows you how to drop dental PPOs safely. Includes a step-by-step framework to calculate financial risk.
Video & article
5 Systems That Make Your Dental Office Run Itself
Imagine a scenario that might terrify you: You hand your office keys to your manager, turn off your phone, and fly to a remote island for two weeks.
Formats
Ten ways to put your product in front of dentists.
Pick one, or build a campaign across several. Every format is made in my voice, for my audience, with your product shown doing the job it was built for.
- 01
Sponsored YouTube videos and product demos
A dedicated video or an integrated segment showing the product in the context of running a practice, not reading a spec sheet.
- 02
Newsletter sponsorships
At most one sponsor in an issue of The Dental Grind, labeled as a sponsor, and only for a product I use or would recommend.
- 03
Social media campaigns
Reels, Shorts, TikToks, carousels and Threads posts across the channels where dentists actually spend time.
- 04
Product reviews and sponsored articles
An honest, in-depth review or a sponsored article on ryansmithdds.com, grounded in firsthand experience and clearly disclosed.
- 05
Brand ambassador and spokesperson roles
Long-term representation: a dentist-owner who has run 20+ practices standing behind your brand across every channel.
- 06
Speaking, webinars and podcasts
Keynotes and workshops at dental meetings, sponsored webinars for your customers, and guest appearances on your podcast or mine.
- 07
Affiliate and referral partnerships
Performance-based arrangements where it makes sense for both sides, tracked and reported.
- 08
Product advisory and dentist-owner feedback
Structured feedback on your product, pricing and positioning from someone who has been your buyer more than 20 times.
- 09
Course and coaching integrations
Placement inside the Business Fundamentals curriculum or the coaching program where a tool genuinely solves the problem being taught.
- 10
Co-branded tools and calculators
A free calculator or resource on ryansmithdds.com built around the problem your product solves, with your brand on it.
Rates
Priced per proposal, with the numbers attached.
Rates are quoted per proposal and depend on channel, format, exclusivity and term. Multi-channel packages are priced below the sum of their parts, and performance-based and hybrid structures are available where they fit.
How it comes together
Five steps from first email to live campaign.
- 1
Reach out
Use the form below or email me. Tell me what you sell, who it is for and what you are hoping to achieve.
- 2
Fit call
A short conversation about your product, your goals and whether my audience is the right one for them.
- 3
Proposal
A written proposal with channels, formats, timeline and pricing, plus this month's audience numbers for the channels involved. The media kit itself is at /media-kit.
- 4
Produce
I make the content in my voice, you review for accuracy, and it goes live on the agreed schedule.
- 5
Report
You get the numbers, we review what worked, and we decide together whether to go again.
Contact
Tell me what you sell and who it is for.
I read every message personally and usually reply within 48 hours. The more specific you are about the product, the audience and the goal, the more useful the first reply will be.
Share kit
Post the page once, get the right card everywhere.
The vendor page carries its own link preview, so pasting the URL into LinkedIn, X or Facebook already shows the card. For image posts and Stories, download the size you need below. Captions are written; change what you like.
Cards
Captions
LinkedIn
Post on LinkedInI've bought for 20+ dental practices. Now I talk to dentists every week, on YouTube (100,000+ subscribers), social, The Dental Grind newsletter and podcast, and ryansmithdds.com. If you sell to dentists, I want to work with you. Sponsorships, product reviews, newsletter and social campaigns, speaking, advisory. Details and the media kit: https://ryansmithdds.com/dental-vendor-partnerships
If you sell to dentists, I want to work with you. 20+ practices bought for, 100K+ YouTube subscribers, 9 channels. Sponsorships, reviews, speaking, advisory: https://ryansmithdds.com/dental-vendor-partnerships
Facebook
Share on FacebookI've bought for 20+ dental practices. Now I talk to dentists every week, on YouTube (100,000+ subscribers), social, The Dental Grind newsletter and podcast, and ryansmithdds.com. If you sell to dentists, I want to work with you. https://ryansmithdds.com/dental-vendor-partnerships
Instagram caption
I've bought for 20+ dental practices. Now I talk to dentists every week, on YouTube (100,000+ subscribers), social, The Dental Grind newsletter and podcast, and ryansmithdds.com. If you sell to dentists, I want to work with you. Link in bio → ryansmithdds.com/dental-vendor-partnerships #dentistry #dentalindustry #dentalmarketing #dentalpractice #dentalbrands