For dental brands, products and services
Dental influencer. Practice owner. Your next brand partner.
I have bought for more than 20 practices, a dental lab, a supply company and an assisting school. I know what a good product does for a practice and what a bad one costs. Now I talk to dentists every week (on YouTube, on social, in my newsletter and podcast, and on this site), and I am looking for dental brands, products and services worth putting in front of them.
Sponsorships · brand ambassador roles · product reviews · speaking · advisory · affiliate
In one paragraph
Ryan Smith, DDS is a dentist and dental influencer with 100,000+ YouTube subscribers and tens of thousands of followers across other social platforms. He brings experience owning and managing 20+ dental practices to collaborations with dental brands, products and services: sponsored videos, social content, The Dental Grind newsletter, product reviews, speaking and advisory.
The short version
- A dentist who has been your buyer 20+ times over
- 100,000+ YouTube subscribers
- Content for dentists, practice owners and the dental community
- Honest, disclosed, reported
Who I want to hear from
Any brand, product or service with dentists as customers.
If a dental practice writes you a check, we should talk. This is the list I have in mind, and it is not exhaustive.
- Dental product manufacturers and distributors
- Dental software: practice management, AI, imaging, patient communication, billing
- Dental supply companies and equipment makers
- Dental labs and lab technology
- Dental service organizations, practice brokers and transition consultants
- Practice financing, lending, banking and insurance
- Dental marketing, website and patient-acquisition agencies
- Staffing, recruiting and dental team training
- Continuing education providers, conferences and study clubs
- Clinical products: materials, instruments, implants, aligners, sleep, lasers
- Dental startups looking for a dentist-owner's feedback before launch
Where the audience is
Every channel dentists use, from one partner.
The media kit has the channel-by-channel numbers, audience, formats and how rates work, on one page you can save as a PDF. Figures that change month to month come with the proposal, so you always see this month's.
- YouTube100,000+ subscribers. Long-form videos and Shorts on practice management, acquisitions, profitability and the business of dentistry.Visit
- InstagramDaily practice-owner content, Reels and Stories.Visit
- TikTokShort-form video for younger dentists, associates and students.Visit
- FacebookLong-form posts and the practice-owner conversation.Visit
- ThreadsText-first takes and industry commentary.Visit
- The Dental GrindMy free newsletter, every Monday: one part of the practice explained with real numbers, plus the week's dental news with my take. Written for dental students, associates and new owners.Visit
- The Dental Grind podcastUnder twenty minutes on one part of the practice, paired with that Monday's newsletter. Season 1, Where the money goes, follows a dollar from the fee to what the owner keeps. 1 episode out now.On this site
- ryansmithdds.comMore than 100 published articles on dental practice management, plus free calculators for practice owners.On this site
- Courses, coaching and speakingBusiness Fundamentals students, 1-on-1 coaching clients, and stages at dental meetings and study clubs.On this site
Selected work
Get to know the voice behind the channel.
Published videos and articles from Ryan’s own experience: leading teams, navigating PPOs and building a practice that works.
Video & article
Leadership Lessons From Running 16 Dental Practices
When most dentists dream of owning multiple practices, they picture freedom. What I learned by the time I had sixteen offices is that scaling doesn’t.
Video & article
PPOs: Stay In or Drop Out? A Dentist’s Real-Numbers Breakdown
Frustrated with low PPO fees? This guide shows you how to drop dental PPOs safely. Includes a step-by-step framework to calculate financial risk.
Video & article
5 Systems That Make Your Dental Office Run Itself
Imagine a scenario that might terrify you: You hand your office keys to your manager, turn off your phone, and fly to a remote island for two weeks.
What we can do together
Ten ways to put your product in front of dentists.
Pick one, or build a campaign across several. Every format is made in my voice, for my audience, with your product shown doing the job it was built for.
- 01
Sponsored YouTube videos and product demos
A dedicated video or an integrated segment showing the product in the context of running a practice, not reading a spec sheet.
- 02
Newsletter sponsorships
At most one sponsor in an issue of The Dental Grind, labeled as a sponsor, and only for a product I use or would recommend.
- 03
Social media campaigns
Reels, Shorts, TikToks, carousels and Threads posts across the channels where dentists actually spend time.
- 04
Product reviews and sponsored articles
An honest, in-depth review or a sponsored article on ryansmithdds.com, grounded in firsthand experience and clearly disclosed.
- 05
Brand ambassador and spokesperson roles
Long-term representation: a dentist-owner who has run 20+ practices standing behind your brand across every channel.
- 06
Speaking, webinars and podcasts
Keynotes and workshops at dental meetings, sponsored webinars for your customers, and guest appearances on your podcast or mine.
- 07
Affiliate and referral partnerships
Performance-based arrangements where it makes sense for both sides, tracked and reported.
- 08
Product advisory and dentist-owner feedback
Structured feedback on your product, pricing and positioning from someone who has been your buyer more than 20 times.
- 09
Course and coaching integrations
Placement inside the Business Fundamentals curriculum or the coaching program where a tool genuinely solves the problem being taught.
- 10
Co-branded tools and calculators
A free calculator or resource on ryansmithdds.com built around the problem your product solves, with your brand on it.
Who you reach
Dentists who own the decision, or are about to.
The audience is not the general public. It is the people who sign the purchase order in a dental practice, and the people who will be signing it in three years.
- Practicing dentists and dental practice owners
- Associates planning to buy or start a practice
- Dental students and new graduates
- Office managers and practice administrators
- Multi-location owners and small group operators
Why a dentist-owner
I have been your customer more than twenty times.
I have owned and managed more than twenty practices, plus a lab, a supply company and an assisting school. When I talk about a product, it is as the person who paid for it and lived with it.
How I work
Four rules, so the fit is honest before the first call.
I only recommend what I would buy for my own practices.
Every partnership starts with the product. If it would not earn a place in one of my offices, it does not earn a place in front of my audience.
Sponsored content is always disclosed.
Paid placements are labeled as such, on every channel, in line with FTC endorsement guidance. Trust is the entire asset.
I keep editorial control.
You get input on facts and accuracy. I keep the voice, the opinion and the final cut, which is why the audience listens in the first place.
Every campaign gets reported.
You receive the performance data for what we ran, so the decision to continue is made on numbers rather than on a feeling.
How it comes together
Five steps from first email to live campaign.
- 1
Reach out
Use the form below or email me. Tell me what you sell, who it is for and what you are hoping to achieve.
- 2
Fit call
A short conversation about your product, your goals and whether my audience is the right one for them.
- 3
Proposal
A written proposal with channels, formats, timeline and pricing, plus this month's audience numbers for the channels involved. The media kit itself is at /media-kit.
- 4
Produce
I make the content in my voice, you review for accuracy, and it goes live on the agreed schedule.
- 5
Report
You get the numbers, we review what worked, and we decide together whether to go again.
Questions vendors ask
Before you reach out.
How large is Ryan Smith’s audience?
Ryan has 100,000+ YouTube subscribers and tens of thousands of followers across other social platforms. These milestones were confirmed by Ryan on September 14, 2026. Other social followers are a combined description across platforms, not a count for each platform or a unique audience total. Current channel analytics are available with a proposal.
What kinds of dental companies do you partner with?
Any brand, product or service sold to dentists or dental practices: manufacturers, distributors, software, labs, supply companies, DSOs, brokers, lenders, insurers, marketing agencies, staffing firms, CE providers and startups. If dentists are your customers, we should talk.
Do you take sponsored content, or only affiliate deals?
Both, and most arrangements in between: flat-fee sponsorships, retainers for ambassador roles, performance-based affiliate deals, speaking fees and advisory engagements. The structure follows what you are trying to achieve.
Where can you reach dentists?
YouTube, Instagram, TikTok, Facebook, Threads, The Dental Grind (my Monday newsletter and its podcast), ryansmithdds.com with its 140+ articles and free calculators, my courses and coaching community, and in person on stage at dental meetings.
Can you send a media kit?
It is already public at ryansmithdds.com/media-kit: channels, audience, formats and how rates work, on one page you can save as a PDF. Channel figures that change month to month come with the proposal, so the numbers you decide on are current.
Will you review a product you do not like?
I will tell you privately what I think, and I will not publish a recommendation I do not believe. I only put products in front of dentists that I would put in my own practices.
How is sponsored content disclosed?
Clearly, on every channel, in line with FTC endorsement guidance: labeled sponsored posts and videos, a disclosure line on sponsored articles, and any newsletter sponsor labeled as a sponsor.
Do you speak at dental conferences and company events?
Yes. Keynotes and workshops on practice management, profitability, acquisitions and leadership, plus sponsored webinars and podcast appearances for your customers.
How quickly do you reply?
I read every message personally and usually reply within 48 hours. Include what you sell, who it is for and what you are hoping to achieve, and the first reply will be a useful one.
Start the conversation
Tell me what you sell and who it is for.
I read every message personally and usually reply within 48 hours, with the media kit attached. The more specific you are about the product, the audience and the goal, the more useful the first reply will be.