New patient count

New patient count is exactly what it sounds like: how many first-time patients the practice saw in a given month, usually tracked per doctor so a multi-provider practice can see growth per capacity rather than just in aggregate. Ryan's benchmark runs 25–40 new patients per doctor per month for a healthy, growing general practice, though the right number for any given office depends heavily on how much capacity exists to actually treat them.

The count by itself is an incomplete number; it needs to be read alongside case acceptance and patient attrition to mean anything. A practice bringing in 35 new patients a month while quietly losing 40 existing ones to attrition is not actually growing, no matter how good the new patient number looks in isolation, and a practice bringing in fewer new patients but converting and retaining nearly all of them may be healthier than the raw count suggests.

Break the count down by source (Google reviews, referrals, insurance directory listings, paid marketing) since that is what actually tells you which marketing dollars are working and which channel is quietly doing nothing. A single monthly number without a source breakdown tells you growth is happening, not why.