Let’s be honest about the morning huddle. If you’ve ever spent 20 minutes talking about which patient likes which pillow or someone’s dog’s birthday, you know what I’m talking about. It feels nice. It feels connected. But in terms of running a business, it’s an expensive meeting that is likely doing nothing to move the needle on your production.
For a typical practice, your team costs around 3,000 a month in payroll.
Here’s the critical question: Is that meeting generating at least $12,000 a month (a 4x ROI) in additional production?
If the answer is “probably not,” then it’s time to fix it. This is how you turn that expensive ritual into one of the most productive, ROI-positive parts of your day.
The Mindset Shift: Stop ‘Huddling.’ Start Having a Business Meeting.
Most huddles are designed to make the day feel smoother. But a feel-good meeting that doesn’t produce measurable business results is a liability, not an asset.
The first and most important change is to stop calling it a “huddle.” Call it your “Morning Business Meeting.”
The words set the tone. In a “huddle,” talking about production goals can feel awkward. In a “business meeting,” it’s the entire point. This simple change aligns everyone on the true purpose of the gathering.
The goal of your Morning Business Meeting is simple: Maximize the production and value you get from your schedule today.
Watch the full, in-depth guide on transforming your morning meeting.
The 10-Minute Morning Business Meeting Framework
This doesn’t need to be long. In fact, it shouldn’t be. Ten minutes is plenty.
The mentality must shift from “let’s get through the day” to “what can we do more of, today?”
- State Today’s Goals (1 Minute): Start with the numbers. “Team, our production goal today is $9,000. Dr. Smith, you’re at $6,500. Hygienist 1, you’re at $1,200. Hygienist 2, you’re at $1,300. Let’s find that gap.”
- Identify Gaps & Opportunities (5 Minutes): This is the core of the meeting. Go down the schedule.
- “We have a 45-minute hole at 11 am. Who on the hygiene schedule has outstanding treatment?”
- “Mrs. Jones is in at 10 am for hygiene; she has an unscheduled crown. Hygienist, please re-educate and see if we can get her started today.”
- “The patient at 2 pm needs a night guard. Assistant, please have the scanner ready to go.”
- Rally the Team (1 Minute): The focus is on teamwork. If a provider is below goal, how can the rest of the team help? “Assistants, let’s keep Dr. Smith’s primary op ready for a same-day start if hygiene finds an opportunity.”
Why Same-Day Treatment is Your ROI Engine
Too many offices have a “we’ll schedule that later” mentality. This is terrible for momentum. When you prime your team to think “how can we complete more treatment today,” you:
- Reduce No-Shows: Treatment completed today can’t be canceled next week.
- Increase Efficiency: You reduce the number of setups, breakdowns, and room turnovers.
- Improve Case Acceptance: The patient is already in the chair, and the need is fresh in their mind.
Same-day treatment is one of the highest ROI activities in dentistry, and your Morning Business Meeting is the best time to prime your team for it.
But Isn’t This Just About Money?
Focusing on production isn’t just about profit. It’s about delivering more necessary dentistry to your patients, sooner. Higher production means more people getting healthy faster and a healthier business that can better reward a high-performing team. You’re not pushing unnecessary treatment; you’re creating opportunities to deliver care the patient already needs, without delay.
If you are going to invest thousands of dollars a month in a team meeting, it must earn its keep. A ten-minute business meeting that drives thousands in same-day production is a brilliant investment. A thirty-minute huddle that generates zero extra revenue is a luxury most practices can’t afford.
